The Power of Face to Face: Looking for Balance

Last October, we witnessed the global launch of SpaceX’s Starlink satellites , a project behind which is Elon Musk, the disruptive president of Tesla, whose goal is to offer broadband internet globally.

This transcendent fact undoubtedly made me think of the benefits of “being more and better connected”, but also of the dilemmas that arise with the global interconnection that began more than half a century ago with the emergence of the internet and the social media .

One of these dilemmas, in my opinion the most dramatic, is the one referring to the exponential growth of digital interpersonal relationships versus the low quality of real interactions, superficiality, banality and deception.

To this day, the discussion that occupies the minds of many neuroscientists and professionals in the behavioral sciences is about How has interconnectivity impacted the way we relate to each other?

Everything is in balance 

Today I want to turn my eyes to this issue that worries me greatly : The low quality and the real distortion of human interactions. I think it is imperative to seek a balance and an awakening of consciousness in the new generations about the extraordinary experience of sharing and living together effectively, of connecting through the senses and communicating 360 ° joining gesture and word, after all leading our communications entails charge us to be more effective.

The cost of “100% online” is loneliness

Do it online! Buy it from home! Certificate online ! 100% digital platform. Today, you can buy even the unimaginable on the net, you can study whatever you want, at the level you want and in the modality you choose! You can even get married. You can make your whole life in front of the screen of your personal computer and alone!

This value offer that sells immediacy, comfort and little effort , brings benefits in cost reduction and scope, which is why it has been the panacea for many technology services companies, universities to compete in the global market.


And what is the cost that society has paid before so much wonder? I believe the loss of the actual interaction. The possibility of genuinely connecting in the nourishing dance of communication where the conscious touch, the power of the gaze, the richness of perceiving smells, the possibility of detecting the texture, the vividness of the color … these elements are no longer present. There is no real connection! In the end we are all disconnected, we live in virtual reality in which the most common diseases are loneliness and dehumanization.

I am in favor of digital, I find it extraordinary and fascinating , but I also advocate the necessary balance, to be sensitive and to seek options to promote real experiences, genuine connections. Combining the virtual with the face-to-face on the platforms is the key to having a life of integrity and rich in experiences.

Meeting in a cafe to discuss a business proposal, where we can look at each other’s faces , is not comparable to doing it through a conference call. Although it may seem comfortable to study from bed, losing the pleasure of sitting in a classroom, even for a few hours, and interacting directly with your trainers, is priceless. Feeling the scent of the man or woman you like, looking at their eyes, can add a lot to making a decision for a lifetime.

Like the ones I mentioned, there are many more examples that validate my point of view. How about we stop for a few minutes to think a little about this? it pays off when it comes to increasing our quality of life.…

Public Relations: key to success and business entrepreneurship

Relationships are a strategic component to achieve achievements in all areas of life and even more so in organizations and entrepreneurship projects. Cultivating them is a work that will always pay off and will undoubtedly maintain harmony and clarity in the fulfillment of business goals. Within organizations and companies, having a powerful network of allies (networking) becomes a key success factor. Relationships are an asset that adds value, a competitive advantage through which it is possible to listen and learn from others, find the best and most qualified collaborators, partners or investors.

Public relations, the basis of a solid image

Public relations are one of the fundamental pillars of business communication. There is no strategy, or business plan, without a clear definition of target audiences or audiences and this process is central to achieving an adequate brand positioning. Purpose-built, strategic relationships are the foundation for building a strong, trustworthy, transparent, and positive image. It is a specialized industry that seeks to promote and sustain relationships with the public, linking with the company’s products or services in an efficient, transparent and honest way, on which the internal functioning and interaction with the company will depend, to a large extent. market, related institutions, collaborators and the general public.

In general, public relations are linked to the organization of events, lobing, social responsibility plans and relations with social communication media, all of which is part of the Communications Master Plan that every Company must have. to achieve your business goals. Therefore, those who are dedicated to this area must know in depth the nature of the company, commune with its values ​​and have extra dose of inspiration to generate the appropriate strategies.

Basically public relations focuses on these principles or business values:

  • Identity : It refers to the essence itself of the company or institution. When constructing this information, important data is defined for the elaboration of public relations strategies.
  • Philosophy : the way of being and doing of the company, its objectives, its vision and mission.
  • Culture : the values ​​that guide their actions, the beliefs and ethical principles that are shared and transmitted in the corporate ecosystem.
  • Image : The way the Company is positioned in the minds of its audiences. The personality, the traits that define it and which it can be identified, the sum of the identity, its management philosophy, its values ​​and reputation shown in daily interaction with its audiences.
  • Reputation : the set of perceptions that your internal and external audiences have about the company and that allows it to be evaluated and classified according to a value system.


For public relations to be successful, they must be planned for it, it is important to draw a strategy focused on the target audience, since all relationships and communications are absolutely personalized. Public relations uses internal and external communications of the organization, psychological knowledge of human relations and studies of analysis and public opinion.…