Posted on by chelsea

 

The Client:

The Eastside Culture Crawl is an annual four-day visual arts festival held in November that involves artists on Vancouver’s Eastside opening their studios to the public. The event is focused on the area bounded by Columbia St., 1st Ave., Victoria Drive, and the Waterfront and involves painters, jewellers, sculptors, furniture makers, weavers, potters, printmakers, photographers, glassblowers; from emerging artists to those internationally established.

 

The Eastside Culture Crawl officially began in 1997 with 45 visual artists in three Strathcona area studio buildings attended by a few hundred people. Since that time the event has grown to include more than 400 artists, craftspeople, and designers attracting an audience of more than 25,000. The organization itself has evolved to represent the heart of the East Van creative community.

 

The Campaign:

The Eastside Culture Crawl retained LMPR’s services to secure high levels of media coverage across print, online, television, and radio for the 19th annual visual arts, design, and craft festival. LMPR planned and implemented a comprehensive media relations strategy that highlighted the festival’s diversity by focusing on a variety of artists and the unique experience of the Crawl.

 

The Results:

This year’s campaign was an unprecedented success with more significant and high profile features than the previous year. LMPR garnered an extensive amount of media attention across all mediums, including three prominent newspaper covers! Over 30 different artists were featured across print, online, television and radio.

 

Highlights included: The Province, The Vancouver Sun, The Georgia Straight, The Globe and Mail, Westender, Vancouver Courier, Metro Vancouver, 24 Hours Newspaper, North Shore News, Burnaby Now, New Westminster Record, Sing Tao, Ming Pao, BeatRoute Magazine, Miss 604, Vancity Buzz, Vancouver Vantage, Vancouver is Awesome, My Van City, Vancouver Presents!, CityTV’s Breakfast Television, OMNI TV, Shaw TV, CBC Radio-Canada, CBC Radio 1, Fairchild Radio, News 1130, CKNW, The Peak, Co-Op Radio Arts Rational, CiTR Arts Report, and Roundhouse Radio, to name a few.

 

 

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Newsprint: Click on the image to read each article

 

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Online: Click on the image to read each article

 

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Television:

 

 

 

 

 

 

Radio:

 

Interview starts at 26:51

 

 

Interview starts at 00:47

 

 

Posted on by chelsea

The Client:

Critically acclaimed dance company, JOE INK, is renowned for it’s versatility, creating provocative and lyrical works that balance local performers and projects in partnership with national and international artists and organizations. Led by founding Artistic Director Joe Laughlin, the company’s mission is to engage, inspire, and motivate people through the medium of dance, pushing the edge creatively and artistically as professional artists while strengthening community through dance.

 

In addition to a large portfolio of successful works, JOE INK has also produced multiple public performances in the context of the community-based dance program Move it! for almost 15 years.

 

The Campaign:

JOE INK hired LMPR to provide a full-scale marketing and communications campaign for the world premiere of 4OUR.

 

In addition to print advertising, online marketing, social media support, and consulting, LMPR secured high levels of editorial coverage to drive public awareness with a strategically crafted media relations plan.

 

The Results:

An abundance of media coverage across print, online, and radio led to a completely sold out run, with line-ups at the door each night. 4OUR received rave reviews from media and audiences alike.

 

Highlights include: The Province, The Vancouver Sun, The Georgia Straight, Metro Vancouver, 24 hours Newspaper, Tri-City News, Sing Tao, Vancouver Vantage, Vancouver Presents!, Vancity Buzz, Broadway World, The Dance Current, Dance International, Musetta Stone, CBC Telejournal, The Peak, CBC Radio-Canada, and Novus Community Television.

 

Newsprint:

Click on the image to read each article

 

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Online:

Click on the image to read each article

 

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Television:

Posted on by shona

BCAMA Marketing Excellence Awards

On October 21, 2015 at the Westin Bayshore, the BC Chapter of the American Marketing Association held its 45th Annual Marketer of the Year Gala. This year honoured popular restaurant chain A&W Food Services.
 
The event also marked the inauguration of the BCAMA Marketing Excellence Awards  - celebrating the accomplishments of three organization’s achievements in: Community Engagement or Not-for-Profit Marketing; Public Relations or Experiential Marketing; and Marketing on a Shoestring.
 
It is our great pleasure to announce that LMPR was honoured with the Marketing Excellence Award for Not-for-Profit Marketing for our work on Theatre Under the Star’s 2014 Season.
 
The jury recognized LMPR’s for both the strategy & execution of its full-service, integrated marketing plan – which included Media Relations, Advertising, Online Marketing, Social Media, and Promotions - as well as the stellar results achieved for the 2014 season – including a 29% increase in revenue and the first extension of a season in the company’s more than 70 year history.
 
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Award

Posted on by chelsea

The Client: 

The Vancouver International Flamenco Festival is one of few celebrated festivals devoted to the Flamenco art form outside of Spain. Since its beginnings in 1990, the festival has developed a mature understanding of Vancouver’s multicultural audiences by nurturing the form’s hybridized roots in Sephardic, Persian, Gypsy and Indian cultures. The two-week long festival strives to reflect and connect diverse sociocultural identity, through work narratives underlining flamenco’s universal message of humanistic tolerance.

 

The Campaign: 

The Vancouver International Flamenco Festival hired LMPR to secure high-levels of media coverage for the 25th Anniversary edition of the festival. Along with implementing an extensive media plan, LMPR provided online marketing and social media support to help attract new audience members previously unexposed to the festival.

 

The Results: 

LMPR garnered an unprecedented amount of media impressions resulting in boosted sales and culminating in a sold out final performance. The abundance of media coverage across print, radio, television, and online included interviews, live demonstrations, articles, previews, reviews, event listings, and several features about the festival’s founders and their milestone 25th Anniversary.

 

Highlights include: The Province, The Vancouver Sun, The Georgia Straight, Global Television News, Vancouver Presents!, Vancity Buzz, CBC News, City TV’s Breakfast Television, Shaw TV’s go! West Coast, The Peak, CBC Radio, and News 1130.

 

Newsprint:

Click on the image to read each article

 

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Online:

Click on the image to read each article

 

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Television: 

 

Posted on by shona

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This week, LMPR was honoured to be named ‘Best PR Firm’ in The Georgia Straight’s Best of Vancouver 2015.

 
We are thrilled to be recognized for our work in this way. It is a delight for us to help Vancouver’s artists share their projects & stories with the audiences of our city.

 
We send heartfelt thanks to all the friends, clients, and champions who voted for LMPR in the awards – and send our kudos & congratulations to the outstanding organizations with whom we share the category.

 

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Posted on by shona

Marketing Assistant Chelsea Isenor is one of the newest team members to join the LMPR family. Her passion for theatre and communications helped her discover a career in arts marketing and we are thrilled to welcome her to our team. Chelsea looks forward to continuing to support the arts and culture community with her social media and vast marketing talents. 

 

Tell us about yourself & how you got into arts marketing.

I discovered my passion for theatre in high school and from that point on I knew I wanted to live in that world. At University I studied Theatre as well as Marketing and Communications. That’s when I realized I could combine these for a creative and fulfilling career where I could talk about something that I love every day!

 

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Where is the best place you have travelled & why?

One of my favourite places I’ve ever traveled is Laos. It’s a beautiful country full of the friendliest people, the best food, and the most incredible sights. I spent three days living in a treehouse and zip-lining across the jungle. I can truly say that was one of the most unbelievable and terrifying experiences of my life (I still can’t even think about the size of the spiders or the sounds I heard at night).

 

Laos was amazing because, out of all the places I’ve visited in the world, it felt really authentic and uncommercial (there wasn’t a single 7-11 anywhere, which is so rare). The people were so welcoming and laid-back which made you really slow down and take note of things.

 

What was the first show you remember seeing as a child?

I fondly remember Green Thumb Theatre coming to my elementary school and performing fun twists on fairy-tales. But I believe the first show I ever saw was a band called One Horse Blue at an outdoor concert in Kamloops. I actually have no idea who they are – my uncle took me so that he could impress women – but I still have the signed bandana.

 

If you could grab a coffee with one artist – living or dead – who would it be and why?

Amy Poehler! I think she is so funny and intelligent. She always seems unapologetically herself in her comedy and life. Also, I think we could be best friends!

 

What are you most looking forward to in your new role at LMPR?

Coming from the world of theatre, I’m so excited to work with the wide variety of clients from all different types of art organizations. And, of course, working with the incredibly talented and enthusiastic LMPR team!

 

Lighting Round!

 

Morning person or night owl? Night Owl

 

Drink of choice? Wine

 

Truth or dare? Truth

 

Favourite book? Pride and Prejudice by Jane Austen

 

Best Movie? This question always feels impossible! Today I’ll say The Princess Bride but next time you ask me I’ll probably have a different answer.

 

Power of Flight or Invisibility? Power of Flight