- arts agenda
- RT @ArtsVista: See what's on:http://t.co/1x5AvlIRkq No shortage of wonderful events! @TheVirtualStage @LauraMurrayPR @BCLesClefsdOr http://t.co/lPUKms1zEA, 7 hours ago
- RT @VancouverWeekly: Win tickets to Dances for a @SmallStage 32 at The @AnzaClub on October 20 #Win, #TicketGiveaway http://t.co/g2ekeN3uf4, Oct 8
- This, this, and only this. On repeat all afternoon. Misty Copeland & Yo-yo Ma on The Late Show: https://t.co/Y5uGagG9CH, Oct 7
- Press Release: @MOA_UBC Exhibition Reveals Rare Insight on Spiritual World of Taiwan Through Contemporary Art: http://t.co/nR172FhNyq, Oct 7
- RT @VanPresents: Just announced: @BlackbirdThtr presents The Rivals (Dec 28-Jan 23) - http://t.co/XN0F9WnhtX http://t.co/SPN8pH5sl7, Oct 6
- RT @dancecentre: Attention #ballet fans, @frcevents Bolshoi Ballet's Swan Lake screens this Sunday: http://t.co/6KqA3GNX54, Oct 6
This week, LMPR was honoured to be named ‘Best PR Firm’ in The Georgia Straight’s Best of Vancouver 2015.
We are thrilled to be recognized for our work in this way. It is a delight for us to help Vancouver’s artists share their projects & stories with the audiences of our city.
We send heartfelt thanks to all the friends, clients, and champions who voted for LMPR in the awards – and send our kudos & congratulations to the outstanding organizations with whom we share the category.
Marketing Assistant Chelsea Isenor is one of the newest team members to join the LMPR family. Her passion for theatre and communications helped her discover a career in arts marketing and we are thrilled to welcome her to our team. Chelsea looks forward to continuing to support the arts and culture community with her social media and vast marketing talents.
Tell us about yourself & how you got into arts marketing.
I discovered my passion for theatre in high school and from that point on I knew I wanted to live in that world. At University I studied Theatre as well as Marketing and Communications. That’s when I realized I could combine these for a creative and fulfilling career where I could talk about something that I love every day!
Where is the best place you have travelled & why?
One of my favourite places I’ve ever traveled is Laos. It’s a beautiful country full of the friendliest people, the best food, and the most incredible sights. I spent three days living in a treehouse and zip-lining across the jungle. I can truly say that was one of the most unbelievable and terrifying experiences of my life (I still can’t even think about the size of the spiders or the sounds I heard at night).
Laos was amazing because, out of all the places I’ve visited in the world, it felt really authentic and uncommercial (there wasn’t a single 7-11 anywhere, which is so rare). The people were so welcoming and laid-back which made you really slow down and take note of things.
What was the first show you remember seeing as a child?
I fondly remember Green Thumb Theatre coming to my elementary school and performing fun twists on fairy-tales. But I believe the first show I ever saw was a band called One Horse Blue at an outdoor concert in Kamloops. I actually have no idea who they are – my uncle took me so that he could impress women – but I still have the signed bandana.
If you could grab a coffee with one artist – living or dead – who would it be and why?
Amy Poehler! I think she is so funny and intelligent. She always seems unapologetically herself in her comedy and life. Also, I think we could be best friends!
What are you most looking forward to in your new role at LMPR?
Coming from the world of theatre, I’m so excited to work with the wide variety of clients from all different types of art organizations. And, of course, working with the incredibly talented and enthusiastic LMPR team!
Morning person or night owl? Night Owl
Drink of choice? Wine
Truth or dare? Truth
Favourite book? Pride and Prejudice by Jane Austen
Best Movie? This question always feels impossible! Today I’ll say The Princess Bride but next time you ask me I’ll probably have a different answer.
Power of Flight or Invisibility? Power of Flight
LMPR is throwing it back to that perennial school day assignment of, “How I Spent My Summer Vacation.” In the third post of a three part series Senior Digital Coordinator, Jesse Tanaka, looks back on his kayak trip to Nelson Island.
In early summer, my girlfriend and I borrowed a few kayaks and paddled out from Pender Harbour across to Nelson Island on BC’s Sunshine Coast. I had only ever been in a kayak a few times, so the goal was just to make it across without falling in or getting lost.
We got a tip from a friend about the location of Harry Robert’s cabin, built in 1929 by one of the early Europeans in the area. We attempted to track it down, but as beginner ocean navigators, had no expectation of actually finding it.
After a full day of paddling, and just before we were about to settle for any campsite, we came across the old log structure in the distance.
We tied up the boats and unloaded our gear just as the rain rolled in.
A view of the log work inside, there are much worse places to take shelter.
The open concept kitchen.
The cabin sat on a peninsula between this bay to the south…
…and this to the north.
A short walk into the woods revealed an even older cabin.
Mason jar windows, so hip.
We got a few beach fires in before the ban.
It was quite possibly the best campsite I will ever have.
Fall is an exciting season, which for many marks new beginnings. It once signalled the start of a new school year, wherein we could look forward to new school supplies, going back to our favourite school activities, and the most exciting of all – seeing old friends. Here at LMPR, the fall offers a time where we are able to reconnect with clients we haven’t worked with all summer. With this, the team is thrilled to share our favourite books with strong messages of friendship and special bonds.
Chelsea Isenor – The Art of Racing in the Rain by Garth Stein
If one of your best friends is a dog, this book is for you. The Art of Racing in the Rain by Garth Stein is a funny and heart-warming story about love, friendship and loyalty told through the eyes of a dog.
The story centres around Enzo, our dog-protagonist, and how he stands by his best friend and owner through all of life’s ups and downs. It is a fun read getting inside the head of a self-aware dog and hearing his musing on everything from the human condition to his obsession with opposable thumbs. It’ll definitely make you look at the canine friends in your life and wonder “what are you thinking?”
Jesse Tanaka – The BFG by Roald Dahl
A heavy read full of deep meaning and challenging topics, The BFG is the story of a young girl that befriends a giant vegetarian.
Quite a terrifying children’s novel when you think about it, with evil giants eating kids. Somehow Roald Dahl turns the subject matter into a fun, light-hearted way only he is capable of. Who wouldn’t want a big friendly giant as a best friend?
Hanah Van Borek – The Robber Bride by Margaret Atwood
Bonds between women, especially when forged from youth, are formidable. In Margaret Atwood’s 1993 novel The Robber Bride, the long time friendship between a motley trio of middle aged women, Tony, Charis, and Roz, is strengthened by a common nemesis, the arrogant, cunning and beautiful Zenia.
As the story unfolds, one by one each of the three women, with the help of one another, must pick up the pieces of their lives ravaged by Zenia’s betrayal.
The Robber Bride is a dark work, which points to many moral quandaries of feminism and female relationships. Nonetheless, the book illustrates the power of women who join forces instead of competing, and the critical role women as friends play in one another’s lives. In fact, in Atwood’s narrative, the connection between the women protagonists outweighs the bond of the male and female characters.
Check back next week for more staff favourites!
LMPR is throwing it back to that perennial school day assignment of, “How I Spent My Summer Vacation.” In the second post of a three part series Head of Digital + Marketing, Brian Paterson, fondly recounts his stunning and remote hiking trip on Vancouver Island.
At the beginning of August, I set with three old friends for an alpine hiking & climbing trip through Vancouver Island’s Strathcona Provincial Park.
The plan was to unplug with a little adventure in the mountains.
Everything required for a week off the grid was packed along on our backs.
Including dehydrated meals, such as my signature dish: mashed potatoes, kale & bacon.
Sometimes the sun was shining…
… sometimes sunset put on a show…
… other times the weather refused to cooperate.
Sometimes the trail got a little exposed…
… other times the ‘trail’ was really more of a cliff.
Still, when the path leads to places like these…
… it’s worth every metre climbed, kilometre hiked, and blister gained.
Ask The Expert is a series from Laura Murray Public Relations that calls upon the expertise of arts and marketing specialists to provide insight and wisdom – to all industry professionals that read our blog – on how we can do what we do better. No matter what stage of our career, we are always keen to grow and hone our craft from those in the know.
For this edition of Ask The Expert, we spoke with two designers who are masters at understanding the needs, and distilling the personality of arts organizations into eye-catching marketing materials – be it a performance poster, rack card, or season brochure. We posed the question: What are three considerations when designing a poster for an arts-related event or performance?
Principal / Director, Burst Creative Group
Once we have received and reviewed the Project Brief from the client, we begin with very thorough research to gain a greater understanding of the target audience and discover the tone for the design. Once the research has been collected, we begin the brainstorming phase, which will assist us on the choice of typography, imagery & colours.
Typography is the most important element in a poster design because it plays the role in whether or not the target audience can understand your message. When choosing a typeface or typefaces we MUST be certain that it is easy to read up close and also from a distance. Hierarchy must also be considered; key points in the text such as the title, slogan, time and location should be larger in size compared to the rest of the text. We want the target audience to read the key points, as they will most likely have a short period of time to read the entire text.
03. Colour & Imagery
Colour is a very powerful tool when used with your brand colours as the target audience will instantly recognize who you are. We try to avoid colours that will compete for the audience’s attention as colour can have an affect on our emotions and feelings. As for imagery, placement is extremely important; you do not want to create visual tension or legibility issues when a line of text collides with the imagery.
Derek von Essen
1. The who/what/where/when rule applies as much to the content of your poster as it does to the target audience you hope to reach. And you’ve only got that audience for mere seconds before the opportunity passes you [them] by. Make it count.
2. Cut through the visual clutter and over-stimuli of the street, and create something that’ll be seen by passersby. An Arts audience is not only accepting, but usually have a high tolerance for creative work that pushes boundaries. Composition, balance, focus, colour, imagery, typography… all aid in communicating.
3. Create a static visual piece to represent the energy one would feel from a live performance. A designer needs to be familiar—sometimes immersed in their subject to achieve that. A good fit is incomparable!