Posted on by sophie

The Client:

Ballet Kelowna is a prominent B.C. ballet company helmed by former Ballet British Columbia principal artist, Simone Orlando. Presenting an annual season of both brand-new works and beloved classics, the company tours throughout the greater B.C. area in addition to regularly performing at Kelowna’s Community Theatre.

 

The Campaign:

Ballet Kelowna hired Laura Murray Public Relations to conduct media relations for its final two 2015 productions in Kelowna: The Ashley Bouder Project (March) and Forward: A Mixed Repertory Programme (April).
 
The Results:

Coverage was secured throughout the entire Okanagan in print, radio, television and online outlets. Highlights included the front cover of the Kelowna Capital News, Global News Okanagan, Kelowna Daily Courier, Shaw TV, Castanet.net, Okanagan Life Magazine, CBC Radio West, and Summerland Review.
 
Newsprint:
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Kelowna Capital NewsSummerland Review March

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Online
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CBC Radio West 200x300     CragandCanyon

Kamloops This Week 200 x 300     KelownaNow
 
Television
 
    

 

Posted on by Julia

Insight on… is an LMPR blog series that examines marketing principles in practice with successful industry examples and explores what makes them effective.

 

LMPR recently had the opportunity to hear leading market research expert Dr. Robert Cialdini, author of Influence and president of Influence at Work, speak on his famed Six Principles of Ethical Influence. The Six Principles were compiled from the results of more than thirty-five years of research to uncover how people can be persuaded to change their behaviour and say, “yes”.

 

Here we share two examples of this powerful marketing intelligence at work.

 

Liking

 

According to the ‘Liking’ principle, individuals are more inclined to work with someone when they feel amicable towards them. How do you get someone to like you? One way is to offer things in common or similarities, as people first look to relate in order to trust.

 

The UK’s Orchestra for the Age of Enlightenment (OAE) is a highly progressive ensemble that seeks to shift society’s perceptions of orchestras. In a clever campaign to move away from audience stereotypes, the OAE inversed their tagline, “Not all orchestras are the same” to “Not all audiences are the same”. The ads pair each musician with an audience member representing a unique demographic, not commonly considered an orchestral music fan.

 

 

Designed by Harrison & Co and photographed by Eric Richmond

Designed by Harrison & Co and photographed by Eric Richmond

 

The OAE become likeable because they’re appealing to a diverse group of individuals who may see themselves in the ads. The campaign is also a compliment to the people it represents, acknowledging them as special patrons.

 

 

Consensus

 

The consensus principle says word of mouth and evidence can impact behaviour. It makes sense – if you’re not sure about course of action, it’s natural to seek advice or look to successful examples. One key way marketers can harness the consensus rule is through testimonials. Cavalia is the awe-inspiring show that combines equestrian stunts with acrobatics, dance and multimedia. The premise of the show is enough to excite curiosity, however when the company arrived in Vancouver in 2011 they were a new spectacle with little familiarity.

 

Cavalia Billboard

 

To instill audience confidence, Cavalia leveraged their most outstanding praise from celebrities and well-known critics, the most striking of which they let simply sit on its own, “The greatest show I’ve ever seen!” from famed CNN Host Larry King. The quote is so persuasive, it doesn’t leave much to question. Needless to say, Cavalia was a huge hit in the city.

 

 

Posted on by Julia

Exploring etymology, Moving BackWord looks into the history and meaning behind artistic terminology. From its ancient origination to modern adaptation, each word contains a backstory much more detailed than what a dictionary prints.

 

com·e·dy – professional entertainment consisting of jokes and satirical sketches, intended to make an audience laugh

 

trag·e·dy – a play dealing with tragic events and having an unhappy ending, especially one concerning the downfall of the main character.

 

Tragedy and comedy go hand in hand, especially when one is talking about Ancient Greek drama. Significant to Greek culture, comedy and tragedy are two of the three dramatic genres to evolve from this period of flourishing art. An etymological double feature, these two words will be tracked back to their roots in Ancient Greek theatre, long before the realm of Hollywood romcoms and tearjerkers.

 

Comedy & Tragedy

 

Comedy today is known to be any cinematic, theatrical, or life circumstance that has the ability to make us laugh – particularly defined as a light-hearted genre in pop culture. The word comedy in the past, however, was used to describe poems and stories with happy endings, a much more generalized approach to defining amusement.

 

From the marriage of two Greek words, komos and aoidos (meaning to revel and a singer or poet, respectively) came the compound noun komodios, a comedic poet. Developing over the ages, komodios became the word komoidia, which meant an amusing spectacle – one which made it’s way into Latin to create the word comoedia of the same definition. In the late 14th century, the French adopted the word into their vocabulary as comedie, providing a basis for modern spelling of the word.

 

Much like it’s comedic counter-word, tragedy came about from a compound word in ancient Greece. By combining the words tragos (a goat) and oide (a song), tragodia came to be. Literally translating to English as ‘goat song’, this word developed from satyric drama, the beginning stages of tragedy where in which it’s actors would cloak themselves in goatskins to represent satyrs. Tragodia in Greek, however, meant ‘a dramatic poem or play having an unhappy resolution’.

 

Moving through history, Latin vocabulary picked up the word and altered it to tragedia, which in turn was stolen by the French and transformed into tragedie. Soon adopted into the English Language, this is the likely – though not entirely certain – explanation to the origination of the word tragedy.

 

 

Posted on by shona

This week the rest of the team is thrilled to share their favourite cookbooks. We discuss everything from delicious vegan treats to home brewed beer to Southern cooking. All of which offer an abundance of recipes that are sure to having you running to the kitchen! 

 

Laura Murray – Oh She Glows by Angela Liddon 

 

attachmentI first stumbled across this plentiful book when my husband – post Christmas – decided to recalibrate his eating habits by eliminating meat and turning vegan. Admittedly, I had my doubts – and waged my bets – as to how long his newfound veggie craze would last. But lo and behold, five months later, veggies continue to rule our roost.

 

We certainly can’t proclaim we’ve eliminated meat entirely from our diets, but with the exceptional help of author Angela Liddon’s easy, delicious recipes like ‘Favourite Veggie Burgers’ (now our go-to burger!) and ‘Squash and Chickpea Moroccan Stew’ – we really do feel like we’re glowing from the inside out!

 

 

Sarah Cruickshank – Eat St. by James Cunningham

 

EatSt

I’m a big fan of the cooking channel. So naturally, my favourite cookbook is thecompanion to my all-time favourite show - Eat St.

 

This entire book features recipes from the tastiest, messiest, and most irresistible food trucks across North America and the U.K. Recipes range from quick and easy salads, to exotic noodles, to totally astonishing culinary creations – one of my personal favourites, though admittedly un-tasted, is the mac and cheese ice cream cones with candied bacon. It sounds out of this world!

 

As a go-to dinnertime favourite, I’ll often whip up the Malaysian Lime-Chili Tofu Grilled Burrito made with a to-die-for peanut sauce. This recipe is extra-special; it’s a popular dish from Roaming Dragon, one of the first food trucks ever featured on the hit show, based here in our own backyard!

 

 

Jesse Tanaka – The Complete Joy of Home Brewing by Charlie Papazian 

 

UntitledLike the thug that she is, Shona stole my selection for favourite cookbook. So I decided to off the board to craft beer making.

 

Homemade beer and wine often makes people cringe, but if it’s done properly, you can create some tasty drinks without all of the preservatives of commercial brews. There’s something so satisfying about filling and bottling your own concoction after weeks of waiting. If you’re looking for a great new hobby to try with friends, skip cooking and try fermenting.

 

 

 

 

 

 

 

 

 

 

Hanah van Borek – Paula Deen’s Southern Cooking Bible by Paula Deen

 

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Around our house we believe in food that’s unapologetically generous with the butter and crisco. From cheese burger meatloaf to southern chili in a biscuit bowl, the recipes are diabetes inducing and delicious!

 

The irony of course being the world’s great “shock” when Paula announced that she had succumbed to the disease, which later became overshadowed by another unfortunate controversy. Nevertheless, while I can’t agree with her values, and I certainly wouldn’t want to eat her recipes more than a meal a week, I do enjoy the comforting feeling I get in both making and eating her creations.

 

 

Posted on by sophie

The Client:

Pi Theatre is a local company that presents challenging, experimental and intellectual theatre, by contemporary Canadian and international playwrights. Under Artistic Director Richard Wolfe, the company has been in existence since 1984, and is the recipient of an astounding 26 Jessie Awards, and 80 nominations. Pi Theatre is also committed to mentoring emerging artists by providing artistic placements, rehearsal/working space and an artist-in-residence program.

 

The Campaign:

Pi Theatre hired Laura Murray Public Relations to secure high levels of media coverage for the Western Canadian premiere of British playwright Sarah Kane’s seminal 1995 work, Blasted – only the second professional Canadian production ever staged. This production also marked Pi Theatre’s 30th anniversary, and the 20th anniversary of Blasted.

 

The Results: 

Close to 40 in-depth media impressions were achieved across print, radio, television and online, intriguing audiences to come and see this “disgusting feast of filth” as the Daily Mail originally famously called it, and to decide for oneself whether in the present day, the material was really so shocking.

Reviews in both print and online mediums overwhelmingly praised the high production values and extraordinary acting.

 

Highlights include: The Province, Vancouver Sun, Rompost Romanian TV, The Georgia Straight, Vancouver Presents!, Ming Pao, Westender, Vancity Buzz, Shaw TV go! West Coast, OUTtv, and Review From the House.

 

 

Print

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The Province

Vancouver Sun clean

Van Courier Blasted 425

Westender 200 x 300Georgia Straight Blasted

 

 

 

 

 

 

 

 

Online

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Vancity Buzz cropped Review From the House 200 x 300

 

 Vancouver Presents 200 x 300 The Peak 200 x 300


 

 

Television

 

 

 

 

Posted on by shona

Here at LMPR, we are all fond of a good home cooked meal and delectable baked goods. To satisfy these cravings we draw our inspiration from one source or another, and with that we are thrilled to showcase some of our favourite cookbooks.

 

These week we share a book filled with irresistible baking, one that uses obscenities to promote healthy eating, and finally a “Looney” Canadian classic.

 

Sophie Gardner – Sally’s Baking Addiction by Sally McKenney

 

Sallys bookSally McKenney’s bubbly persona is just as sweet as her creations, and a flip through her cookbook, specializing in desserts, candy, and baked goods, is guaranteed to leave your mouth watering and your tastebuds tingling.

 

Her gorgeous photographs and breezy, witty and simple step-by-step instructions make reading the recipes almost as delightful as creating them. Some particular favourites of mine are her Mint Chocolate Cheesecake BrowniesBrown Sugar Butterscotch Cupcakes, and Ultimate Magic Cookie Bars - oh, that last one really is as amazing as it looks. All are now regular go-to’s for me and I’m yet to receive any complaints!

 

However, it should be noted that her enthusiastic use of butter, sugar, cream and, chocolate in the majority of her recipes means it is probably not the ideal gift for anyone watching their weight…unless they are prepared to be watching it very closely!

 

 

 

Shona Wercholuk – Thug Kitchen by Matt Holloway and Michelle Davis

 

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I’m not the healthiest eater at the best of times, so what better cookbook than one that uses profanities to promote a healthy diet? Thug Kitchen is a delightful – albeit aggressive – vegan cookbook that aims to inspire healthy choices. They offer a fantastic array of recipes that encourage you to see the vegan diet in a whole new light.

 

Not only are all of their recipes easy to make and delicious – two key ingredients for me – but, nothing is better than laughing out loud while you’re cooking. Full disclosure: if you don’t want to feel like you’re being scolded while you cook, this may not be the book for you.

 

 

 

Brian Paterson – Looneyspoons by Janet and Greta Podleski

 

cookbook-looneyspoons-first1A cookbook staple from my childhood was the Canadian classic Looneyspoons (How Canadian you may ask? Its financial backer was none other than The Wealthy Barber). Later, in University, a fortuitously-found second-hand copy would ease me away from a world of oven pizza and Kraft Dinner into a more culinary-capable state.

 

While it’s original version is now long out-of-print (and the nutritional information wildly out of date), its preposterously-titled, pun-filled recipes – with their abundant, sometimes baffling accompanying cartoons – continue to hold a place in my heart.