Category Archives: Laura Murray Public Relations

The Arts Agenda: Capture The Media’s Attention

  On Thursday, April 16, Laura Murray Public Relations was the proud host of the second instalment of our workshop series, The Arts Agenda. This session focused on a topic that’s on every arts marketer’s mind – how do you craft the perfect media pitch? We were privileged to have an interactive panel discussion with prominent Vancouver journalists – Janet Smith, Arts & Style Editor at The Georgia Straight, Steven Schelling, Editor at, and Monique Polloni, Formerly of CBC Radio-Canada – who shared invaluable tips and tricks for pitching.   The session began with a discussion moderated by LMPR Principal Laura Murray, which covered PR best practices from first impressions to follow ups. The answers provided unparalleled information to consider when pitching and building key relationships with the media. Once this portion of the workshop wrapped up, the floor was opened up to attendees wherein they were invited to ask the esteemed panellists their own questions.   To attend a future Arts Agenda workshop, sign-up for our email newsletter list here.  

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Job Posting: Senior Communications Coordinator/ Executive Assistant to Laura Murray

LMPR is looking to add a highly-skilled, big-thinking, arts-loving Senior Communications Coordinator/Executive Assistant to our team!   If you have a passion for publicity, client relations, and the arts, please check out our posting below:                                                                                                                    Company   Laura Murray Public Relations (LMPR) is a group of highly skilled, forward-thinking professionals with a passion for marketing the arts and creative industries. The company was founded in 2011 to provide artistic, cultural, and creative organizations with a single contact and unified approach to marketing and communications.   Our full range of services include public + media relations, marketing + advertising, promotions, social media + online marketing, graphic + web design, copywriting + grant writing, arts consulting, and audience development.   Based out of Vancouver, LMPR delivers a variety of innovative marketing and communications solutions for clients, including Canada’s Royal Winnipeg Ballet, The Chan Centre for the Performing Arts, Eastside Culture Crawl, Bard on the Beach, Theatre Under the Stars, Vancouver Opera, The Museum of Anthropology, and Vancouver Bach Choir, among others.                                                                                                   Position   LMPR is seeking a passionate and experienced Senior Communications Coordinator/Executive Assistant to join our growing team of specialists. This position will see the successful candidate working with and reporting to the company Principal. The candidate will be required to assume responsibility for a wide range of marketing and public relations tasks, as well as administrative duties in support of the Principal’s workload.   This is a demanding role that will require a highly efficient, tactful individual with superior communications skills who can prioritize and help manage and support the Principal’s desk. The candidate must be detail-oriented, proactive, and be able to work independently in a fast-paced environment, while managing confidential information.   This position will also assist in the daily management of accounts for a wide variety of arts organizations across the country, fostering strong relationships built on trust with clients and internal teams. The candidate will provide consistent high level client relations to raise organizational profiles, increase ticket sales, and achieve client goals by providing efficient, strategic marketing services.   This is a full time salaried position. Occasional evening and weekend hours required.                                                                                     Responsibilities   Oversee all stages of project planning and execution, on behalf of, and alongside, the company Principal to ensure the highest level of quality is always met Represent LMPR, and the company Principal, in a professional and confident manner in both written and verbal communications, internally and externally Tactically and effectively manage the overall workload of the Principal’s desk, including calendar and email management with minimal direction Identify the Principal’s needs as a primary focus, and proactively drive business opportunities for clients and LMPR Prepare and/or coordinate proposals, presentations, client correspondence and reporting Develop, implement, and oversee multiple high-level media relations strategies for LMPR clientele Identify various story leads within each campaign and craft accompanying pitches for individual journalists Write communications copy, including press releases, show descriptions, and correspondence Secure interviews, reviews, and coverage for clients across a wide variety of outlets Build strong relationships with internal and external clients, and provide strategic guidance and direction Establish innovative cross-promotions and partnerships with local businesses and arts organizations to connect clients with audiences in unique, unexpected ways Utilize a variety of social media and online tools to amplify the reach of client coverage Demonstrate the ability to analyze issues and innovatively solve complex problems independently Provide leadership support to LMPR team members, as assigned Maintain a close working relationship with the LMPR team Demonstrate the ability to effectively coordinate and use company resources                                                                                      Qualifications   Minimum 3-5 years of recent experience working in a marketing and/or communications role or related environment Business acumen achieved through previous experience in a fast-paced, professional communications services environment Bachelor’s degree in journalism, marketing, communications, arts management, or a related field of study Excellent organizational skills and solid project management experience Superior verbal and written communication skills Familiarity and comfort with software and online tools, including but not limited to Facebook, Twitter, Hootsuite, YouTube, and Photoshop Ability to multi-task and meet tight deadlines in a fast-paced environment Strong team player Passion and experience with the performing arts is highly valued Access to a vehicle is an asset                                                                                                  To Apply   Please send resume and cover letter to: no later than December 5, 2014. All applications will be kept in confidence.   No telephone calls or faxed applications, please. We thank all who express interest in this position; however, only those selected for an interview will be contacted.  

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What’s Cookin’ at LMPR?

With September came the beginning of an exhilarating new journey for us here at LMPR. With eager anticipation, we packed up our belongings, and made the leap into our brand-new office space tucked into a cozy corner on Cook Street in Vancouver’s Olympic Village.   A former yoga studio, our chic home needed a major facelift before we could settle in. Extensive renovations saw a fully refurbished kitchen, a brand-new boardroom, an electrical overhaul, a feature bookshelf, a chalkboard wall for creative brainstorm sessions, and many coats of paint.   Of course, no makeover is complete without a before and after glamour shot. Here are a few of our favourite photos from this dramatic transformation (click to enlarge).   Before: After:

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Q&A: Shona Wercholuk

Communications Coordinator Shona Wercholuk is the newest member of the LMPR team. With a background in arts administration, public relations, and a passion for Vancouver’s independent music scene, she looks forward to sharing the news and stories of our diverse clientele.   Tell us about yourself & how you got into arts marketing.   I’ve always loved writing, and knew I wanted a career that was heavily involved in the craft but also knew I didn’t want to be a novelist. Due to this love I got a Bachelors degree in English from UBC and then immediately started working at Arts Umbrella. The arts have always been a hobby of mine, but it wasn’t until my work at Arts Umbrella that a passion to work in the arts really flourished.   I also soon realized that I really enjoyed working with people and began a search for a career that could combine all three of these interests. I recently completed SFU’s Public Relations Certificate program, which aligned me with the right tools to get started in public relations. I was then lucky enough to find a career that combined my love for the arts and public relations. Where is the best place you have travelled & why?   This is a really tough one! Because of my dad’s job, I have travelled a lot; I was fortunate enough to grow up all over the world as a result of that. As a child, I spent most of my upbringing in Kuala Lumpur Malaysia and the city will always be very near and dear to my heart.   I would have to say our family trip to Austria was my absolute favourite though. We went in December, a time of year I  love, and the country was absolute breathtaking. It was the epitome of Christmas- and full of authentic markets with the most wonderful handmade trinkets. It was a place and a feeling I will never forget.   What was the first show you remember seeing as a child?   Shania Twain. I was 8 years old and we were living in Australia at the time. I remember feeling very proud I was seeing a Canadian perform in a different country.    If you could grab a coffee with one artist – living or dead – who would it be and why?    After reading some of the Bronte sisters works, I developed a fascination for them, but particularly with Emily. There’s very little published information about her, so I would really love to pick her brain. Although she was said to be very shy, so who knows how much she would say.   What are you most looking forward to in your new role at LMPR?   There’s so much! I’m really excited to be working with some seasoned professionals as it allows for a great learning experience. I’m also excited about all of the amazing clients I’m able to work with and help market in new and creative ways. But the most exciting thing for me has to be the fact that everyday I am able to explore my creativity in some way.   Lighting Round!   Morning person or night owl? Night Owl   Drink of choice? A cold glass of bubbly   Truth or dare? Truth   Favourite book? The Picture of Dorian Gray – Oscar Wilde   Best Movie? The Little Mermaid (I can’t help it!)   Power of Flight or Invisibility? Invisibility  

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Q&A: Jesse Tanaka

Digital Coordinator Jesse Tanaka is LMPR’s newest member of the team. With a background in independent music and a special skill set in online marketing, Jesse looks forward to combining his passions and working with LMPR’s broad range of clients.    Tell us about yourself & how you got into arts marketing.   I grew up around both visual and performing arts, my father was a potter and had his studio set-up in our basement so I’ve been working with clay since I was a toddler. My sisters and I would help out around the studio and at craft sales, but it seemed like a really hard way to make a living, so I was never really interested in the arts as a career initially.   After spending a few years in construction out of high school, I wanted something completely different with a different mix of people and ended up on the other end of the spectrum studying arts management at Capilano College. I was still a little unclear about what to specialize in and one of my big sisters mentioned all the weird ideas I constantly have running through my brain would be good for marketing, so I guess that’s where it began. Where is the best place you have travelled & why?   I’ve never really had the chance to do much travelling, all of my money has kind of gotten funnelled into education. I think I’ll probably be the first and last person ever to say Edmonton, but our family holidays growing up were always heading out on road trips to their folk fest.   We’d load up our Suburban with my sisters and I tightly packed in beside a load of my dad’s pottery to sell on the way. At the time, I took all of the musicians I got to see for granted, but looking back I’m glad I got to travel there, instead of Disneyland like the other kids. It was definitely a big part of my upbringing.   What was the first show you remember seeing as a child?   I was taken to concerts and music festivals starting at a really young age, but I think the first I actually remember was Jian Ghomeshi’s band Moxy Früvous at the Salmar Theatre in Salmon Arm. They toured through Salmon Arm a few times in the mid 90s and their tape was probably my favourite as a kid. I never have gotten to meet Jian, though maybe one day.   If you could grab a coffee with one artist – living or dead – who would it be and why?    I’ve never really gotten a thrill out of meeting famous people, but I’d probably go with Neil Young. We could talk music, hockey and I find all of the environmental causes he’s been fighting for lately really interesting. He could probably use some marketing for his new music player, so there’s that as well.    What are you most looking forward to in your new role at LMPR?   I’m excited to work with LMPR’s great roster of clients and get more experience working with such a diverse range of artists. I think many arts organizations are underutilizing many online tools, so introducing the possibilities should be a lot of fun.   Lighting Round!   Morning person or night owl? Night owl   Drink of choice? Phillips Blue Buck   Truth or dare? Dare   Favourite book? James and the Giant Peach by Roald Dahl (really high level, I know)   Best Movie? Fargo   Power of Flight or Invisibility? Flight for sure  

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