Category Archives: Laura Murray Public Relations

Q&A: Sarah Ghosh

Senior Communications Coordinator Sarah Ghosh is one of the newest team members to join the quickly growing LMPR family. Bringing her strong written and communications skills, passion for arts marketing, and love for Jazz music, Sarah looks forward to supporting the arts and culture community with her vast knowledge and experience.    Tell us about yourself & how you got into arts marketing.   I have always been very passionate about English Literature and the performing arts.   I studied both English and music in University, and have worked as a professional vocalist. During my PR studies at Simon Fraser University, several instructors recommended that I go into arts marketing as they felt that my background in the performing arts, coupled with my past experience as a communications specialist would assist me in marketing artists in creative industries.   Upon graduation, I was fortunate to work as a Public Relations Consultant for a Cue Creative Consulting, and had several clients from prominent arts organizations in Vancouver.   I later became the internal PR Specialist and Managing Director for The Virtual Stage – a professional multimedia theatre company. Through this experience I discovered that I love helping artists to shine, and feel blessed to have found a career that combines both of my passions!     Where is the best place you have travelled & why?   My father is from Calcutta, India. He met my mother in England, and then they moved to Canada. Years later, I found myself working overseas and was able to travel to India to reconnect with my relatives. Everyone was very warm, welcoming and excited to introduce me to every aspect of Indian culture. It was a very special trip!   What was the first show you remember seeing as a child?   I went to see a professional production of Les Misérables with my family when I was 7 years old. I was absolutely spellbound.   If you could grab a coffee with one artist – living or dead – who would it be and why?    I would love to grab a coffee with Ella Fitzgerald. She is my favourite Jazz vocalist of all time. Her voice is pure magic.   What are you most looking forward to in your new role at LMPR?   I am thrilled to have the opportunity to work with my talented team members to dream up creative, informative and engaging marketing and media relations campaigns for our clients. I am also excited to attend all of our clients’ shows. It’s going to be a very exciting and busy year!   Lighting Round! Morning person or night owl? Morning Person   Drink of choice? Chocolate Martini   Truth or dare? Dare   Favourite book? The English Patient by Michael Ondaatje.   Best Movie? There are too many great movies to list. That said, I love all the movies by Pedro Almodóvar. He is brilliant.   Power of Flight or Invisibility? Power of Flight!      

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How I Spent My Summer Vacation: Sarah Cruickshank

LMPR is throwing it back to that perennial school day assignment of, “How I Spent My Summer Vacation.” In the first of a three part series Account Manager, Sarah Cruickshank, revisits her summer road trip to the scenic Oregon coast.    Among several weekends away in 2015, my one big vacation was a road trip through Oregon – a holiday I eagerly anticipated. While not my first time in this beautiful state, the 10-days I spent journeying through Portland, Salem, McMinnville, and Troutdale – with a final stop in Seattle, Washington – were certainly some of my favourite. The food, scenery, and countless activities all contributed to an unforgettable time away – one I’ll cherish for a long time to come.   See some highlights from my journey, below.     We made some strange new friends in our one night in Portland.     Enjoyed some (unplanned) beach time in Pacific City, Oregon.     Who knew that Oregon boasts its very own “Cruickshank Road”?!     Just one example of the hundreds of original artworks that adorn the walls at the McMenamins Hotel Oregon in McMinnville, Oregon.     Edgefield is, without question, my new favourite vacation destination.     The famous “red door” leading to one of Edgefield’s many scenic gardens.     Room 215 is widely regarded as the most haunted room in Edgefield. Also where I lay my head for my stay! Lucky for me, no ghost sightings this time.     On last hurrah at the Jay’s game in Seattle before heading back to Vancouver.      

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Q&A: Monique Laaper

Office Manager Monique Laaper recently became a member of the fast-growing LMPR team. Monique began her career in sciences and quickly switched over to theatre, citing passion as her influence. Monique’s love for the arts has flourished over the years, but another one of her passions, organizational processes, has been the driver of her career. Monique looks forward to bringing her wealth of business intelligence knowledge to LMPR.   Tell us about yourself & your passion for the arts.   I graduated from York University with a BA in Theatre. My university experience taught me to appreciate diversity in expression and the flexibility required to communicate that vision to the world.   Where is the best place you have travelled & why?   The Camino in Northern Spain because it is such a striking combination of spectacular scenery and rich cultural heritage.     What was the first show you remember seeing as a child?   My mother took me to see Karen Kain dance as Coppélia.   If you could grab a coffee with one artist – living or dead – who would it be and why?    Robert Desrosiers because I would love to discuss how he developed his dance theatre company, Desrosiers Dance Theatre.   What are you most looking forward to in your new role at LMPR?   The pleasure of coming into work with a group of people so passionate about the arts!   Lighting Round!   Morning person or night owl? Morning person   Drink of choice? Chablis   Truth or dare? Truth   Favourite book? Bel Canto   Best Movie? Always   Power of Flight or Invisibility? Flight  

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Must Subscribe E-Newsletters for Arts Marketers

People often ask us where we get our arts marketing information – though much of what we do comes from experience and creative team brainstorms, we do subscribe to e-newsletters that act as vital tools in our work. Not all of the e-newsletters are specific to arts marketing, but they are marketing tools that we are able to specifically apply to the arts.     National Arts Marketing Project - Invaluable, industry-specific tips, tricks, and case studies for arts marketers. They share everything from important research about such items as arts attendance to webinars that discuss social media trends. Subscribe here.       Marketing PR Filter - The latest happenings in Public Relations from across the country. From the makers of Marketing Magazine, Marketing PR Filter offers vital information on the latest trends, successful marketing campaigns, and more. Subscribe here.       AdFreak Daily - An engrossing array of eclectic ads and gimmicks that currently have people talking, and the internet typing. They share fascinating – albeit at times shocking – articles and ads, that might just offer some wacky inspiration for future campaigns. Subscribe here.       Colossal - Creative, inventive, and inspiring pieces about the latest and greatest in the art, design, and visual culture world. Though it is not marketing focused, Colossal offers a sneak peek into some extraordinarily creative art, and will keep you up to date with some of the goings on in the art world. Subscribe here.         Arts Journal - A glimpse into current affairs in the arts on a global scale. Arts Journal covers a wide range of topics from arts in the media to arts funding for festivals and organizations at large. A vital tool to keep up to date on arts news, and you can choose whether you receive it daily or weekly. Subscribe here.     What are some of your favourite e-newsletters – arts marketing or others? We’d love for you to share them with us in the comment section below.     

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Job Posting: Marketing Assistant

LMPR is looking for a passionate, creative, and experienced Marketing Assistant to join our growing team of specialists!   If you have a passion for marketing, strategy, and the arts, please check out our posting below:                                                                                               Company   Laura Murray Public Relations (LMPR) is a group of highly skilled, forward-thinking professionals with a passion for marketing the arts and creative industries. The company was founded in 2011 to provide artistic, cultural, and creative organizations with a single contact and unified approach to marketing and communications.   Our full range of services includes public + media relations, marketing + advertising, promotions, social media + online marketing, graphic + web design, copywriting, arts consulting, and audience development.   Based in Vancouver, LMPR delivers a variety of innovative marketing and communications solutions for clients including The Royal Winnipeg Ballet, The Chan Centre for the Performing Arts, Blackbird Theatre, Bard on the Beach, Theatre Under the Stars, FlyOver Canada, Vancouver Opera, The Museum of Anthropology, Vancouver Bach Choir, among others.                                                                                                 Position   LMPR is looking for a passionate, creative, and experienced Marketing Assistant to join our growing team of specialists. This position will see the successful candidate working with and reporting to the Head of Digital. This is a demanding support role that will require a highly efficient, creative individual with superior communications skills who can prioritize and manage workflow for a wide variety of arts organizations across the country.   The candidate must be detail-oriented, proactive, and able to work independently in a fast-paced environment, supporting the agency’s marketing and digital divisions in devising and executing paid + promotional strategies for a diverse range of organizations within the arts + creative industries.   Full Time Salaried position: Monday to Friday; 9am to 5pm. Occasional evening and weekend hours required.                                                                                   Responsibilities   Implement marketing strategies for LMPR clientele Coordinate design and trafficking of print advertising and collateral Prepare copy and requisite files for multimedia advertising campaigns Monitor campaign spending and ensure all contracts & invoices are tracked and filed Responsible for monitoring and meeting various deadlines without compromising quality of output or deliverables Generate reports for digital advertising and traditional marketing campaigns Design and distribute promotional emails, e-newsletters, and announcements on behalf of LMPR clientele Coordinate strategic distribution of printed marketing collateral throughout the Lower Mainland Establish, cultivate, and maintain external community relationships with new and established promotional partners Coordinate and implement a diverse array of online, grassroots, retail, and experiential promotions Provide marketing and communications support to LMPR team members, as assigned                                                                                      Qualifications   Bachelor’s degree or diploma in communications, arts management, marketing, or a related field of study Excellent organizational skills and/or project management experience Excellent verbal and written communication skills Motivated self-starter, pays attention to detail Ability to multi-task and meet tight deadlines in a fast-paced environment Strong team player Past experience with media planning and buying is an asset Familiarity and comfort with a variety of software and online tools, with particular emphasis on Facebook, Twitter, Hootsuite, YouTube, WordPress, AdWords, and Creative Suite Passion and experience with the performing arts is highly valued A Valid Driver’s license and access to a vehicle is an asset                                                                                                To Apply   Please send resume and cover letter to: hr@lauramurraypr.com no later than June 22, 2015. All applications will be kept in confidence.   No telephone calls or faxed applications please. We thank all who express interest in this position; however, only those selected for an interview will be contacted.  

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Job Posting: Communications Coordinator

  LMPR is looking for a passionate, creative, and experienced Communications Coordinator to join our growing team of specialists!   If you have a passion for publicity, client relations, and the arts, please check out our posting below:                                                                                               Company   Laura Murray Public Relations (LMPR) is a group of highly skilled, forward-thinking professionals with a passion for marketing the arts and creative industries. The company was founded in 2011 to provide artistic, cultural, and creative organizations with a single contact and unified approach to marketing and communications.   Our full range of services includes public + media relations, marketing + advertising, promotions, social media + online marketing, graphic + web design, copywriting, arts consulting, and audience development.   Based in Vancouver, LMPR delivers a variety of innovative marketing and communications solutions for clients including The Royal Winnipeg Ballet, The Chan Centre for the Performing Arts, Blackbird Theatre, Bard on the Beach, Theatre Under the Stars, FlyOver Canada, Vancouver Opera, The Museum of Anthropology, Vancouver Bach Choir, among others.                                                                                                 Position LMPR is looking for a passionate, creative, and experienced Communications Coordinator to join our growing team of specialists. This position will see the successful candidate working with and reporting to the company Principal. This is a demanding support role that will require a highly efficient, tactful individual with superior communications skills who can prioritize and manage workflow for a wide variety of arts organizations across the country.   The candidate must be detail-oriented, proactive, and be able to work independently in a fast-paced environment, supporting the daily needs of LMPR’s Account Managers, while providing consistent, high-level client relations.   Full Time Salaried position: Monday to Friday; 9am to 5pm. Occasional evening and weekend hours required.                                                                                   Responsibilities   Play a key support role in the day-to-day operations of the media relations division Utilize online databases and event listing engines to raise awareness for upcoming client productions Provide Media Monitoring and ongoing maintenance of Coverage Trackers for all LMPR clientele Generate accurate Media Relations Reports Manage and maintain key relationships with media Write communications copy, including event listings, press releases, show descriptions, and correspondence Coordinate strategic distribution of printed marketing collateral throughout the Lower Mainland Establish, cultivate, and maintain external community relationships with new and established promotional partners Represent LMPR in a professional and confident manner in both written and verbal communications, internally and externally Implement a diverse array of online, grassroots, retail, and experiential promotions Provide marketing and communications support to LMPR team members, as assigned                                                                                      Qualifications   Bachelor’s degree or diploma in communications, arts management, marketing, journalism, or a related field of study Excellent organizational skills and/or project management experience Excellent verbal and written communication skills Motivated self-starter, pays attention to detail Ability to multi-task and meet tight deadlines in a fast-paced environment Strong team player Familiarity and comfort with software and online tools, including but not limited to Facebook, Twitter, Hootsuite, YouTube, and Photoshop Passion and experience with the performing arts is highly valued A Valid Driver’s license and access to a vehicle is an asset                                                                                                To Apply   Please send resume and cover letter to: jobs@lauramurraypr.com no later than June 19, 2015. All applications will be kept in confidence. No telephone calls or faxed applications please. We thank all who express interest in this position; however, only those selected for an interview will be contacted.      

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