Category Archives: Laura Murray Public Relations

Must Subscribe E-Newsletters for Arts Marketers

People often ask us where we get our arts marketing information – though much of what we do comes from experience and creative team brainstorms, we do subscribe to e-newsletters that act as vital tools in our work. Not all of the e-newsletters are specific to arts marketing, but they are marketing tools that we are able to specifically apply to the arts.     National Arts Marketing Project - Invaluable, industry-specific tips, tricks, and case studies for arts marketers. They share everything from important research about such items as arts attendance to webinars that discuss social media trends. Subscribe here.       Marketing PR Filter - The latest happenings in Public Relations from across the country. From the makers of Marketing Magazine, Marketing PR Filter offers vital information on the latest trends, successful marketing campaigns, and more. Subscribe here.       AdFreak Daily - An engrossing array of eclectic ads and gimmicks that currently have people talking, and the internet typing. They share fascinating – albeit at times shocking – articles and ads, that might just offer some wacky inspiration for future campaigns. Subscribe here.       Colossal - Creative, inventive, and inspiring pieces about the latest and greatest in the art, design, and visual culture world. Though it is not marketing focused, Colossal offers a sneak peek into some extraordinarily creative art, and will keep you up to date with some of the goings on in the art world. Subscribe here.         Arts Journal - A glimpse into current affairs in the arts on a global scale. Arts Journal covers a wide range of topics from arts in the media to arts funding for festivals and organizations at large. A vital tool to keep up to date on arts news, and you can choose whether you receive it daily or weekly. Subscribe here.     What are some of your favourite e-newsletters – arts marketing or others? We’d love for you to share them with us in the comment section below.     

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Job Posting: Marketing Assistant

LMPR is looking for a passionate, creative, and experienced Marketing Assistant to join our growing team of specialists!   If you have a passion for marketing, strategy, and the arts, please check out our posting below:                                                                                               Company   Laura Murray Public Relations (LMPR) is a group of highly skilled, forward-thinking professionals with a passion for marketing the arts and creative industries. The company was founded in 2011 to provide artistic, cultural, and creative organizations with a single contact and unified approach to marketing and communications.   Our full range of services includes public + media relations, marketing + advertising, promotions, social media + online marketing, graphic + web design, copywriting, arts consulting, and audience development.   Based in Vancouver, LMPR delivers a variety of innovative marketing and communications solutions for clients including The Royal Winnipeg Ballet, The Chan Centre for the Performing Arts, Blackbird Theatre, Bard on the Beach, Theatre Under the Stars, FlyOver Canada, Vancouver Opera, The Museum of Anthropology, Vancouver Bach Choir, among others.                                                                                                 Position   LMPR is looking for a passionate, creative, and experienced Marketing Assistant to join our growing team of specialists. This position will see the successful candidate working with and reporting to the Head of Digital. This is a demanding support role that will require a highly efficient, creative individual with superior communications skills who can prioritize and manage workflow for a wide variety of arts organizations across the country.   The candidate must be detail-oriented, proactive, and able to work independently in a fast-paced environment, supporting the agency’s marketing and digital divisions in devising and executing paid + promotional strategies for a diverse range of organizations within the arts + creative industries.   Full Time Salaried position: Monday to Friday; 9am to 5pm. Occasional evening and weekend hours required.                                                                                   Responsibilities   Implement marketing strategies for LMPR clientele Coordinate design and trafficking of print advertising and collateral Prepare copy and requisite files for multimedia advertising campaigns Monitor campaign spending and ensure all contracts & invoices are tracked and filed Responsible for monitoring and meeting various deadlines without compromising quality of output or deliverables Generate reports for digital advertising and traditional marketing campaigns Design and distribute promotional emails, e-newsletters, and announcements on behalf of LMPR clientele Coordinate strategic distribution of printed marketing collateral throughout the Lower Mainland Establish, cultivate, and maintain external community relationships with new and established promotional partners Coordinate and implement a diverse array of online, grassroots, retail, and experiential promotions Provide marketing and communications support to LMPR team members, as assigned                                                                                      Qualifications   Bachelor’s degree or diploma in communications, arts management, marketing, or a related field of study Excellent organizational skills and/or project management experience Excellent verbal and written communication skills Motivated self-starter, pays attention to detail Ability to multi-task and meet tight deadlines in a fast-paced environment Strong team player Past experience with media planning and buying is an asset Familiarity and comfort with a variety of software and online tools, with particular emphasis on Facebook, Twitter, Hootsuite, YouTube, WordPress, AdWords, and Creative Suite Passion and experience with the performing arts is highly valued A Valid Driver’s license and access to a vehicle is an asset                                                                                                To Apply   Please send resume and cover letter to: hr@lauramurraypr.com no later than June 22, 2015. All applications will be kept in confidence.   No telephone calls or faxed applications please. We thank all who express interest in this position; however, only those selected for an interview will be contacted.  

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Job Posting: Communications Coordinator

  LMPR is looking for a passionate, creative, and experienced Communications Coordinator to join our growing team of specialists!   If you have a passion for publicity, client relations, and the arts, please check out our posting below:                                                                                               Company   Laura Murray Public Relations (LMPR) is a group of highly skilled, forward-thinking professionals with a passion for marketing the arts and creative industries. The company was founded in 2011 to provide artistic, cultural, and creative organizations with a single contact and unified approach to marketing and communications.   Our full range of services includes public + media relations, marketing + advertising, promotions, social media + online marketing, graphic + web design, copywriting, arts consulting, and audience development.   Based in Vancouver, LMPR delivers a variety of innovative marketing and communications solutions for clients including The Royal Winnipeg Ballet, The Chan Centre for the Performing Arts, Blackbird Theatre, Bard on the Beach, Theatre Under the Stars, FlyOver Canada, Vancouver Opera, The Museum of Anthropology, Vancouver Bach Choir, among others.                                                                                                 Position LMPR is looking for a passionate, creative, and experienced Communications Coordinator to join our growing team of specialists. This position will see the successful candidate working with and reporting to the company Principal. This is a demanding support role that will require a highly efficient, tactful individual with superior communications skills who can prioritize and manage workflow for a wide variety of arts organizations across the country.   The candidate must be detail-oriented, proactive, and be able to work independently in a fast-paced environment, supporting the daily needs of LMPR’s Account Managers, while providing consistent, high-level client relations.   Full Time Salaried position: Monday to Friday; 9am to 5pm. Occasional evening and weekend hours required.                                                                                   Responsibilities   Play a key support role in the day-to-day operations of the media relations division Utilize online databases and event listing engines to raise awareness for upcoming client productions Provide Media Monitoring and ongoing maintenance of Coverage Trackers for all LMPR clientele Generate accurate Media Relations Reports Manage and maintain key relationships with media Write communications copy, including event listings, press releases, show descriptions, and correspondence Coordinate strategic distribution of printed marketing collateral throughout the Lower Mainland Establish, cultivate, and maintain external community relationships with new and established promotional partners Represent LMPR in a professional and confident manner in both written and verbal communications, internally and externally Implement a diverse array of online, grassroots, retail, and experiential promotions Provide marketing and communications support to LMPR team members, as assigned                                                                                      Qualifications   Bachelor’s degree or diploma in communications, arts management, marketing, journalism, or a related field of study Excellent organizational skills and/or project management experience Excellent verbal and written communication skills Motivated self-starter, pays attention to detail Ability to multi-task and meet tight deadlines in a fast-paced environment Strong team player Familiarity and comfort with software and online tools, including but not limited to Facebook, Twitter, Hootsuite, YouTube, and Photoshop Passion and experience with the performing arts is highly valued A Valid Driver’s license and access to a vehicle is an asset                                                                                                To Apply   Please send resume and cover letter to: jobs@lauramurraypr.com no later than June 19, 2015. All applications will be kept in confidence. No telephone calls or faxed applications please. We thank all who express interest in this position; however, only those selected for an interview will be contacted.      

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Q&A: Sophie Gardner

Senior Communications Coordinator and Executive Assistant to Laura Murray, Sophie Gardner is one of the newest members of LMPR’s fast growing team. Coming to LMPR from Adelaide, Australia, Sophie brings her strong arts marketing experience combined with a passion for theatre and musicals. She looks forward to telling the unique stories of our clients, in her own creative fashion.    Tell us about yourself & how you got into arts marketing.   Like many of my work and industry colleagues, it was through volunteering. When I was studying Public Relations at university in 2006, a graduate of my course was the current publicist at the Adelaide Festival of Arts (one of Adelaide’s major annual arts events which runs for three weeks), and she requested some practicum students. I was one of two who volunteered, and on the festival’s closing night I managed to meet the person who gave me my first job, at the city’s largest performing arts venue. It was initially one day per week, and then two, and then for three months, and then for three years.   In total I worked there for four years, and then at another venue for three years. Finally, I set my sights on Vancouver where I have been for almost two years!         Where is the best place you have travelled & why?   It’s a tie between San Francisco and New York City. San Francisco because I adored its “laid-back” vibe, its eclectic thrift shops crammed with interesting treasures and of course, the food. I also love that the city is comprised of so many hugely diverse areas which all have their own individual and unique highlights. I think if I could live anywhere else in the world, it would be there.   New York City because come on, it’s NYC!     What was the first show you remember seeing as a child?   First “official” show was our community production of The Mikado when I was four - I grew up in a small country town and my dad played the title role, as one of the few local men who could sing!   My first “professional” show was Phantom of the Opera which my parents took my two younger brothers and I to as a Christmas present when I was twelve – I was transfixed by the glorious costumes, beautiful music, and special effects!     If you could grab a coffee with one artist – living or dead – who would it be and why?    It’s a very difficult decision to make, but I think Hugh Laurie and I could certainly have an engaging conversation. I’ve admired him for decades since growing up watching him in British comedies. He is an equally gifted dramatic actor, as well as an incredibly intelligent person, a published novelist and, an amazing jazz and blues musician. The man clearly has no faults, and is also quite easy on the eyes, you could say!     What are you most looking forward to in your new role at LMPR?   Continuing to immerse myself in the amazing arts knowledge and expertise of my co-workers, and also continuing to put faces to names of contacts I speak to via phone/email!   Regarding our current clients, I’m particularly looking forward to working on Theatre Under the Stars (you’ve probably noted by now how much I love musicals).     Lighting Round!   Morning person or night owl? Night owl, definitely   Drink of choice? Gin and tonic   Truth or dare? Truth (I’m happy to speak about myself but I’m a scardey cat when it comes to dares!)   Favourite book? It’s a toss-up between Tim Winton’s Cloudstreet and L.M. Montgomery’s Anne of Green Gables   Best Movie? Singin’ in the Rain   Power of Flight or Invisibility? It’s a tough pick, but I’d have to say power of flight.    

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The Arts Agenda: Capture The Media’s Attention

  On Thursday, April 16, Laura Murray Public Relations was the proud host of the second instalment of our workshop series, The Arts Agenda. This session focused on a topic that’s on every arts marketer’s mind – how do you craft the perfect media pitch? We were privileged to have an interactive panel discussion with prominent Vancouver journalists – Janet Smith, Arts & Style Editor at The Georgia Straight, Steven Schelling, Editor at PINQ.ca, and Monique Polloni, Formerly of CBC Radio-Canada – who shared invaluable tips and tricks for pitching.   The session began with a discussion moderated by LMPR Principal Laura Murray, which covered PR best practices from first impressions to follow ups. The answers provided unparalleled information to consider when pitching and building key relationships with the media. Once this portion of the workshop wrapped up, the floor was opened up to attendees wherein they were invited to ask the esteemed panellists their own questions.   To attend a future Arts Agenda workshop, sign-up for our email newsletter list here.  

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