Dale Allison is the Business Manager at Laura Murray
Public Relations. An innovative and thought-provoking strategic leader, Dale brings a results-oriented approach to organizational development and planning.

Boasting more than 15 years of experience in business administration, sales management, logistics and resource planning, Dale is adept at developing and implementing tactical business plans and identifying creative opportunities to achieve excellence.

Dale provides insight into projects and campaigns undertaken at LMPR, tracking industry trends, researching emerging market opportunities and identifying potential risks.

Dale has lent his strategic expertise to a variety of leading companies within western Canada, including Air Canada and Sleeman Breweries.

A natural visionary, Dale is a big picture thinker with the ability to view clients’ needs from all angles, advising on the best course of action for delivering effective and efficient results.