Tag Archives: Advertising

Case Study: Blackbird Theatre presents Don Juan

The Client Blackbird Theatre is Vancouver’s foremost presenter of classical theatre. In its short existence, the company has mounted highly-acclaimed productions by such far-ranging playwrights as Albee, Beckett, Euripides, Ibsen, Pinter, and more.   In December of 2012 the company … Continue reading

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Case Study: Canada’s Royal Winnipeg Ballet presents Svengali

The Client Founded in 1939, Canada’s Royal Winnipeg Ballet holds the double distinction of being Canada’s premier ballet company and the longest continuously operating ballet company in North America. Versatility, technical excellence, and a captivating style are the trademarks of … Continue reading

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Marketing the Minutiae: Can You Ever Pay Too Much Attention to Detail in Advertising?

When people think of public relations and marketing, we like to think the images immediately conjured are straight out of Mad Men: sophisticated, tailored suits and carefully assembled outfits, elegant afternoons spent sipping cocktails, and instantaneous, campaign-creating strokes of genius. … Continue reading

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