Tag Archives: Dance Marketing

Unscripted. Unstaged. Alexis Fletcher.

Posted on October 11th, 2012 by Brian

Unscripted. Unstaged. is an interview series from Laura Murray Public Relations that speaks with fascinating artists, advocates, administrators, and other individuals who keep the Canadian artistic community visible, viable, and vibrant.   This week we spoke with Alexis Fletcher who, … Continue reading →

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Case Study: Canada’s Royal Winnipeg Ballet presents Svengali

Posted on May 10th, 2012 by Brian

The Client Founded in 1939, Canada’s Royal Winnipeg Ballet holds the double distinction of being Canada’s premier ballet company and the longest continuously operating ballet company in North America. Versatility, technical excellence, and a captivating style are the trademarks of … Continue reading →

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Writing for Svengali: Creating a Ballet’s Tagline

Posted on February 20th, 2012 by Laura

Several months ago, we looked at the process of designing a poster for Waiting for Godot, showcasing how the final product emerged through the careful assembly of smaller elements and ideas.   Interestingly, the process we employ when creating a … Continue reading →

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